Daily Archives: September 1, 2022

Getting to the Pointe

Working from a basement in Covent Garden, cobbler Frederick Freed began his storied career crafting bespoke shoes for professional dancers in 1929. Still located in St. Martins Lane, Freed of London is the world’s leading designer and manufacturer of professional dance shoes, most notably pointe shoes for ballet dancers. You can also trip the light fantastic in their handcrafted ballroom shoes.